I’m super excited to come at you with another episode of the Dr. Ali Show! Today we are going to be talking about intellectual property.
If you want to find out more how it is to protect your brand, identity, thoughts, ideas, concepts, words, phrases your genius that is inside of you – if you’re starting a business or going to be starting a business soon you’ll want to tune in!
The reason I want to tackle this topic is because I’ve been having a lot of conversation with clients who are sitting on ideas, who have amazing thoughts, we’re letting ourselves stop us – I remember wanting to start a martial arts program (I’m a black belt in jiu jitsu) and I have a son on the autism spectrum and I kept looking for a program for him because I knew how much martial arts made a difference in my life in learning self control, self discipline and learning how to really tap into my body and surrounding areas, and I knew with his levels of not being regulated that this would be the ideal program or exercise that would help his state of mind to help him navigate when he didn’t know how. Unfortunately, a lot of the program I saw had a lot of children inside and he has difficulties attending and weren’t a good match- as an audiologist and speech pathologist I wanted something were he could communicate with other kids in a nice small environment an they would help him in attending and regulating his body and socialize. I would look for programs and there were some but it didn’t fit everything I wanted, so I had this idea to create this program where he could learn and get what he needed. AS a parent and a mom we’re always looking at what can help.
Of course, I was a punk. I walked around with this idea for a year or two…it kept coming back, I would try a different program and it just didn’t have everything I needed. It was one day I was having a conversation with a very close friend, and I was telling her about my idea “SoSmartKids”, the program I later created, and she told me, “Ali, this is genius, why aren’t you doing this?” and I was like “Well I don’t really have the space, I don’t know how, I don’t know if this is even possible? Would people even come to it?”
She was like “Why don’t you ask the person who owns our do-jo our fitness professor” and I said, “ummm” and I sat on that for a while because once again, I didn’t want to ASK. I was afraid of looking silly. I was thinking once again, here we a re with this idea, and no one is going to see what this thing really is. I remember working out and training with another sensei and he was talking about his nephew having autism, and I said how do you feel if we had a program and I could help him with communication and socialization and we could do something with Zachary? And he was IN!
So confirmation again.
So how many of you are sitting out there with these ideas, with these beautiful intellectual property, with these concepts that sound amazing but a) yo don’t know how to go about it b) you’re scared c) you think people are going to laugh at you.
This episode is to let you know that your ideas is how many amazing companies are formed. So, if you’re sitting on this genius that is inside of you, let me just share how does this help you.
It helps you increasing visibility: Fast forward, I did end up starting so smart kids. I did go out there and do all the due diligence and it was an AMAZING experience. We helped hundreds of kids, we were using our skills and we were using what we were already loving to help someone else. Many people became to know us as helping people and families with Autism, they now knew us in this capacity.
Fast forward, when I went to trademark “Aumazing” , I was always saying the word “Amazing”. And then I thought, I want Zachary to think of autism as something that is not something negative, so I held onto the word Aumazing and checked the trademark and it was available, and I had one of my amazing moms who was recently a speaker at my Mompreneurs on Fire event- the legally chic, Toni Moore. She was able to help me through the process. The trademark distinguished my brand and helped me stand out. So that idea that you’re sitting on there, protect it and be sure it’s available and it’s YOURS.
Through the process, when you’re ready between the 0-3 years, find it out what you need to do to protect your idea, genius and creativity.
The last reason is because we really want to get to a point now where w’ere avoiding risk. If someone else is using it, they can come after us. So start our business right ya’ll. For those of you who are sitting on your business ideas, I have a gazillion programs to help you get started. Once you have access to me, you get access to all my POWER friends.