You don’t want just any squad.
You want a team of people who have geniuses in their own areas.
Perfect example: when you’re working with your child, you want to make sure your therapists are all certified, the teacher is skilled at what they’re teaching, and your pediatrician is top of the line and knows information about the special needs for your child.
Now when you apply these concepts to YOUR squad to your business you want to make sure your digital team is skilled at what they’re doing.
Social media, marketing, email, graphics. Make sure you’re asessing their producutivty and the results they provide.
They are what let others know that you are functioning towards maximum capacity. They are your brand. STOP doing it alone. Stop trying to figure it out.
Choose people that you know, if you’re not there, they represent your brand equuivocally.