“I’M TRIGGERED.” How often do we hear this phrase – facetiously or not? But truthfully, there are a few things about the coaching world that trigger me.
Here are some of my pet peeves:
- When a business coach starts working with a client and tells them to just drop a digital program.
No. don’t do that!
How are you going to create a digital program when you have not launched it live and you have not received feedback from your audience on whether it will work or not. Before you go and create these digital programs, spend time learning why they would say yes and what their pain points are.
- Another one for me is sending people direct to cart when you are just starting a service, masterclass, or any program you are creating over time.
It’s just not smart!
If it is simple like a journal or digital product, yeah go ahead and send them to checkout. Schedule at least 10 sales call first and know why they would say YES to what you are doing and why they would say NO. Then you can tweak your offer and get clarity on what to make better.
- Don’t go straight to a high-end offer, get your foundation together. You have to be clear on who your people are, your general offer, and what they need.
- And these get-rich-fast schemes, are not real. I cannot stand it! Again, you have to have your foundation together and your business built the right way! Slow down and take your time and build a business that you love!
You want to create something that your audience will buy and bring value!
What about you…. What triggers you in your world?
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