5 Tips to Getting Started with your Brand

5 Tips to Getting Started with your Brand

Branding is crucial for your business, I can’t say this enough. It defines who you are to your customers and helps them identify you. 

Get a notebook and paper and let’s do quick exercise. 

1: What is your brand’s purpose?

First, we need to identify your brand identity. What is your brand’s purpose? Write it down. What do you want your brand to achieve? What is your brand personality?

2: Who is your brand consumer?

Once you’ve identified this, let’s start asking yourself WHO your ideal customers are. Who are you targeting with your brand? Who are you trying to reach. Write. It. Down. 

The important thing to remember here is not to go too broad or too narrow. Just think about your ideal client your selling your brand or service to. What do they look like? What age are they? What demographic? Where are they from?

Not only does this help guide you when you begin to design your brand, but eventually this will also come in handy when you need to start advertising towards key demographics. 

3: What brand elements will you use?

In other words, what messaging, colors, fonts will be used? 

Quick tip: If you don’t have a “designers touch” and need to brainstorm pallette, google or pinterest some already created branding kits to get inspiration. Then, when you hire a designer in the future, you can show them examples of what you’re looking for. 

The key to branding is consistency. You don’t want to use different logos, fonts and colors all the time. You want your consumer to see a post, ad or logo and easily be able to identify you. 

4: What tools will you use to communicate your brand?

A brand is not a brand unless you use it, right? Where are people going to see your brand unless you post on social media or your website. The next step here is to identify where you’re going to reach out using your brand. Do you have a website you can update with the new brand? Can you create a social media kit utilizing it?



I can’t stress this enough. You don’t have to do this alone. 

I know how tough it is to feel like you have to figure out everything on your own in order to launch a successful business. But the truth is, you don’t have to do it alone. 

Welcome to my 12-Week Launch Your Own Business Academy.

This intensive online course will take your brand vision from scattered chaos to structured clarity. Through a unique and comprehensive mix of self-paced and live elements, you’ll learn:

The ins and outs of branding and running a business, from networking to content creation to closing—all presented in a way that makes sense.

Strategies for time management and repeatable processes that will let you run your business anytime and anywhere.

How to gain confidence and courage in your unique self and purpose through building and selling your brand.

All while growing and celebrating with a vibrant community of brilliant bosses like yourself.

Rediscover your passion and ignite your inner fire. Let’s chat to Sign up for the Launch Your Own Business Academy

5 tips for an inclusive Halloween holiday

5 tips for an inclusive Halloween holiday

It’s almost time for Halloween! Zachary and I are so excited. If you’re an autism parent like me you know that Halloween might be a little different for us than it is for neurotypical families. Our kids may not have the socialization skills to do traditional trick-or-treating, they might have sensory aversions or anxieties that pop up during the holiday. 


Now this is one of my favorite holidays, and I want to make sure you can enjoy it with your child just as much as I do with mine. So today I’m sharing how we can all be more inclusive to help create a more comfortable, inclusive Halloween environment!


 Tip #1: Cut back on the noises 

From creepy sounds to smoke machines, there’s a lot of noises coming from all over to contribute to the holiday’s magic. This is welcomed by many, but for those who are sensory sensitive this can cause a lot of disruption and irritation. To be more inclusive to those who are sensory sensitive try this: 

  • Limit sensory triggers such as fog machines, strobe lights and loud sound effects.
  • Keep in mind that a child may have sensory issues with wearing a costume. Be accepting of their choices.
  • Be sensitive to children experiencing sensory overload. Halloween can be overwhelming for a typical child, but a child with sensory issues may not know she’s reached her limit until it’s too late. 
  • Create multi-sensory games for children who are blind or visually impaired. If you are designing a haunted house, make sure to add objects to touch, like bubble wrap, slime, etc. For someone with little or no vision, this creates a fun and surprising experience.


For parents, it may be a good idea to bring along some ear plugs to help eliminate some of the unexpected noises. If your child doesn’t like the dark, bring along some flashlights or glow sticks to help or trick or treat a bit earlier.  

Don’t be afraid to take a sensory break, either. It might be a good idea to drive to trick or treat so you can take a little car break from all the activities around you. 


Tip #2: Make your food allergy/food issue free

It may be easy to buy a large bag of mixed  candies at the store and overlook the ingredients but did you know: 1 in 13 children are diagnosed with food allergies and many more experience issues with food, including diabetes, swallowing issues and oral motor challenges. That means 1 in 13 children on your doorstep trick or treating! Instead, consider offering non-food treats as an alternative to traditional Halloween candy.

Bonus for parents:The Food Allergy Research & Education organization launched the Teal Pumpkin Project to promote inclusion of all trick-or-treaters throughout the Halloween season. A teal pumpkin typically indicates non-food items are being offered.  Look out for the Teal Pumpkin! 


Tip #3: Make sure your home is accessible for children with disabilities

Is it easy to get to your doorstep? Is your driveway long and narrow? If the place you are passing out candy isn’t in an accessible area consider moving locations around your home or to a family member’s home to pass out candy. This makes it easier for children who need to use a wheelchair or other devices to access the door. Also, be sure that it’s in a well-lit area so that it’s not difficult to navigate to. 

If you are handing out candy to trick or treaters who are visually impaired or blind, make sure you describe what you are putting in their bag and try to go for candy and toys that are easily identifiable. Think: slime, rings, plastic animals, scented stickers etc! 


Tip #4: Have FUN!


The most important thing to remember is to have fun! If you’re a parent, prepare your child ahead of time to set expectations and alleviate their concerns. If you are passing out candy, consider having fun tactical non-food offerings in well-lit accessible areas to include everyone. 


Happy Trick or Treating- And be sure to take photos!  

The Busy Mom’s Guide: Running a business from your home

The Busy Mom’s Guide: Running a business from your home

Whether you’re a brand new mom or your kids are already getting big, you’re probably running from one thing to the next–without much time to stop and catch your breath.

Sometimes childcare isn’t enough. If you’re an ambitious entrepreneur and a mom, you’ll have to find time to balance both.

So is it possible? Can you handle a business while staying at home with the kids?

It might not be easy to build a successful home business while balancing household duties and growing families, but it’s definitely not impossible. Like any other business venture, you need to generate a business that’s both profitable and enjoyable–all while managing your home life.

Here are some tips for running a business with your hectic schedule as a mom–so you can have the best of both worlds.


It’s challenging to build a successful home-based business–especially when you’ve got a house to manage and kids to raise. But with the right amount of planning, determination, and time management, you can be a great businesswoman and a mother. No sacrifices required.

Let’s take a look at some tips you can use to manage the responsibility of being a mom in business.


The first step towards building a business out of your home is taking it just as seriously as you would any other job.

When you work in a corporate office or you have an office job, you come into work every day with specific goals to accomplish before the end of the day. The same thing applies when you’re working from home.

Set aside a home office and treat it like your official workplace. This means having a desk, an office chair, a well-organized space, and no distractions.

Once you’re in this office, have a schedule and a to-do list just like you would in the workplace.

In this case, you’re not working for a boss–you are the boss. So you need to hold yourself accountable for being productive and sticking to the schedule.


As a mom, you probably say no to your kids all the time: staying up late, eating more dessert, or playing an hour more of video games.

You have to take that same attitude to your business too. There might be more pressure to say yes all the time, but if you take on everything on your plate, you’ll be busy from morning until night.

You need time for your family–and you need time for yourself. Don’t be afraid to say no or push back meetings or ideas that you don’t have time for.


As a busy, working mother, you already have a lot on your plate. Don’t be afraid to set boundaries on what you’re willing and able to do.

If you have a spouse or significant other, talk to them about how to divide the load for household chores or childcare duties. Women do an average of 60% more household chores than men, and mothers are often expected to carry the brunt of the housework.

Even if you’re working from home, it’s still a job, and you still deserve to be taken seriously for your work.

Be sure that childcare and chores are divided evenly among those in the household–including spouses, significant others, older children, or other able family members.


While it’s important to have an at home office that you can count on, don’t keep yourself trapped indoors all day.

Not only is it bad for your health, but you’ll be more likely to get distracted or become stressed while you work. Try getting out of the house and working in a local coffee shop or the library. You could even attend business networking events when you can–especially if there are ones for working women or moms in your area.

Don’t isolate yourself indoors. Whenever you have the chance to get out of the house–leaving kids with a spouse, relative, or sitter of course–it can be good for you to work in a different environment.


Working at home alone can often feel isolating. Know that you’re not alone–and you’re not the only mom out there handling the responsibility of a business.

Try to connect with other moms in business and entrepreneurs online. You can search Linkedin, online forums, or social media for “working moms” or “business moms.”

Want to get started? Don’t do it alone Join my FREE Facebook Group The Mompreneurs TRIBE https://facebook.com/groups/themompreneurs

The Busy Mom’s Guide: How to create a campaign on Mailchimp

The Busy Mom’s Guide: How to create a campaign on Mailchimp

Create an email

To create a regular email, follow these steps.

  1. Click the Create icon.
    Cursor Clicks - Create icon
  2. Click the Email drop-down.
    Cursor Clicks - Email - Create Icon
  3. Click Regular.
    Cursor Clicks - Regular - Create Email
  4. Enter a campaign name and click Begin.

This will take you to the builder, where you’ll choose your settings and design your content.

Setup and design

Our email builder is designed to let you work on the different parts of your email in the order you choose, and review everything at once before you send.

There are four main things to do before you can send.

  • Add your recipients in the To section.
  • Add your from name and from email address in the From section.
  • Add your subject line in the Subject section.
  • Design your email in the Content section.

As each task is completed, a green checkmark will appear next to the corresponding section.

green checkmark shows when section is complete

You may also want to review your tracking options and other settings.

Add recipients

To choose your recipients, follow these steps.

  1. In the To section, click Add Recipients.
  2. In the Audience drop-down menu, choose the audience you want to send to.
  3. In the Segment or Tag drop-down menu, choose All subscribers in audience, Group or new segment, or one of the available saved or pre-built options.
  4. Optional: Check the Personalize the “To” field box to display the recipient’s name instead of their email address. This is more personal and may help you avoid spam filters.
    cursor checks box next to personalize the to field
    After you check the box, you’ll choose a merge tag that corresponds with the data you want to display in the “To” field. For example, if you choose *|FNAME|*, a recipient named Bob will see “To: Bob” instead of “To: bob@example.com.” The default options are *|FNAME|*, *|LNAME|*, and *|FNAME|* *|LNAME|*, but you can click Custom to enter an alternate tag or text.
  5. Click Save.

Add from name and from email address

To set your from name and from email address, follow these steps.

  1. In the From section of the email builder, click Add From.
  2. Enter your from name and email address.

    You may be asked to verify the domain in your email address.
  3. Click Save.

Add subject

To set your subject line and optional preview text, follow these steps.

  1. In the Subject section of the email builder, click Add Subject.
  2. In the Subject field, enter a subject line for your email.
  3. In the Preview text field, you can enter up to 150 characters that will display next to your subject line in recipients’ inboxes. This field is optional.
  4. Click Save.

Design email

Whether you’re an expert or a novice in email marketing, Mailchimp gives you tools to design beautiful campaigns. You can choose to work with the new inline email builder or use our drag-and-drop classic email builder.

To design your email, navigate to the Content section and click Design Email.

Then, choose whether you want to work with the Classic Builder or New Builder.

Here’s an overview of each option.

  • Classic Builder Use our classic builder to work with our many email template designs, e-commerce features, and Creative Assistant. Drag and drop content blocks as needed, or custom code from scratch. To learn how to use this builder, check out Design an Email with the Classic Builder.
  • New Builder Use our new builder to add and edit content directly to your layout in a refined interface. To learn how to use this builder, check out Design an Email with the New Builder.

After you choose the same email builder twice in a row, it will become the default builder. You can manually set or change your default email builder in your Account Details.

Settings and tracking

When you create a regular email, we enable certain tracking options by default. This includes open and click tracking, as well as e-commerce tracking if you have a connected online store.

To edit your tracking options, follow these steps.

  1. Scroll to the Settings & Tracking section and click Edit.
  2. Check the boxes next to the tracking options you want to enable.
  3. Click Save.

Other settings

You can also choose to manage subscriber replies with your Mailchimp Inbox, and auto-convert embedded videos. To learn more, check out these articles.

About Your Mailchimp Inbox
Add Video to a Campaign

Send campaign

After you’ve completed the To, From, Subject, and Content sections of the email builder, you should see a green checkmark next to each. That means your regular email is ready to schedule or send immediately.


If you’re ready to send the email to your subscribers, click Send. Then, in the Review Your Campaign modal, click Send Now to confirm your send.

Your email is on its way!

Be Authentically YOU

Be Authentically YOU

There was a time where I tried to walk straight, to be like everyone else, I tried to “fit in”

You see this accent? It’s a caribbean dialect that I ALSO tried to get rid of. 
However one of my coaches, Lisa Nichols, told me “just be YOU. Your voice is cool, it’s authentic and it makes you very memorable. That is the moment when I got the final permission to be myself. 
Be authentically you. 

The minute you start incorporating that in your life, and be authentically yourself, and stop being like everyone else, that will be when you will be the most memorable person in the room. 


Get a SKILLED squad

Get a SKILLED squad

You don’t want just any squad. 

You want a team of people who have geniuses in their own areas. 
Perfect example: when you’re working with your child, you want to make sure your therapists are all certified, the teacher is skilled at what they’re teaching, and your pediatrician is top of the line and knows information about the special needs for your child. 
Now when you apply these concepts to YOUR squad  to your business you want to make sure your digital team is skilled at what they’re doing. 
Social media, marketing, email, graphics. Make sure you’re asessing their producutivty and the results they provide. 
They are what let others know that you are functioning towards maximum capacity. They are your brand. STOP doing it alone. Stop trying to figure it out. 
Choose people that you know, if you’re not there, they represent your brand equuivocally.