What makes a brand?
After all, there are plenty of companies out there who know they need a brand to connect with their audience, drive profits and maintain an effective reputation. Unfortunately, only a handful of those people understand what true branding is all about.
First, Create a selection of in-depth user personas to guide your decisions.
Do your homework and find out everything you can about the people most likely to buy products and services.
- Where do they live?
- How old are they?
- Which other companies do they like?
Second, A vision statement clearly communicates your company’s objectives and provides you with a crucial compass for future branding decisions.
Lastly, Have a brand story. It’s important to have a background story that your customers can get behind. Ask yourself where the idea for your product or service came from.
- How does it help your customers?
- What can you offer that no-one else can?
Brand Essentials:
- Brand Personality & Values
- Brand Positioning
- Brand Image
- Brand Equity
- Brand Message and Voice
- Brand Purpose
Use your brand essentials correctly, and you’ll develop a strategy that helps you to sell more of your products or service, outshine your competition, and even earn the long-term loyalty of your target audience.
Recent Comments