As a business owner, it’s easy to get caught up in the daily operations of your business and forget to take a step back and evaluate your sales and marketing strategy. However, taking the time to assess your strategy is crucial to ensuring the long-term success of your business. In this blog post, we’ll discuss why evaluating your business’s sales and marketing strategy matters and some tips for how to do it effectively.
Sales Revenue: A Key Indicator of Your Strategy’s Effectiveness
One of the primary reasons to evaluate your sales and marketing strategy is to assess its impact on your sales revenue. By looking at your sales revenue over the past few months or quarters, you can identify trends and determine whether your strategy is effectively reaching your target audience and driving sales.
If you notice a decline or stagnant growth in sales revenue, it could be an indication that your marketing strategy is not effectively reaching your target audience, or that your sales team is struggling to close deals. By evaluating your sales revenue, you can identify areas for improvement and make necessary changes to ensure the long-term success of your business.
Lead Generation: A Critical Component of Your Strategy
Another important aspect of your sales and marketing strategy is lead generation. Without a steady flow of leads, your business will struggle to sustain growth and profitability. By reviewing your lead generation process and metrics, you can assess whether your marketing efforts are effectively reaching your target audience and whether your sales team is effectively following up on leads.
If you’re not consistently generating a steady flow of leads, it could be an indication that your marketing efforts are not effectively reaching your target audience or that your sales team is not effectively following up on leads. By taking the time to evaluate your lead generation process, you can identify areas for improvement and make changes to ensure that you’re generating enough leads to sustain your business.
Customer Feedback: A Valuable Source of Information
Lastly, paying attention to customer feedback and review is a critical component of evaluating your sales and marketing strategy. By listening to your customers, you can gain valuable insights into how your product or service is perceived in the marketplace and identify areas for improvement.
If customers are mentioning issues with your product or service, or if they’re having difficulty understanding the value proposition, it could be an indication that your marketing messaging is not resonating with your target audience or that your sales team is not effectively communicating the value of your product or service. By listening to customer feedback, you can make necessary changes to improve your product or service and ensure customer satisfaction.
Get Help With Your Sales and Marketing Strategy
At times, it can be difficult to know where to start when evaluating your business’s sales and marketing strategy. If you need help identifying the gaps in your strategy and developing tailored solutions to achieve your business goals, consider working with a business sales strategist like Dr Ali.
With 1-on-1 sessions and a group of supportive women, Dr Ali can help you optimize your marketing strategy, attract the right audience, generate more leads, and close more deals. Sales and marketing don’t have to be a headache. With the right strategy and training, you can turn them into major assets for your business.
In conclusion, evaluating your business’s sales and marketing strategy is crucial to ensuring its long-term success. By assessing your sales revenue, lead generation process, and customer feedback, you can identify areas for improvement and make necessary changes to achieve your business goals. If you need help developing a tailored sales and marketing strategy for your business, consider working with a business sales strategist like Dr Ali.
As a busy mom and business owner, it can be challenging to keep everything organized and on track. That’s why I want to take a moment to introduce you to two amazing products that can help you stay on top of your game and achieve your business goals.
The first is the Mompreneurs Life-Biz Planner, which is designed specifically for moms who run their own businesses. This planner is more than just a tool for keeping track of your schedule; it’s a comprehensive system that can help you manage your time, set and track your goals, and stay accountable to yourself and your business.
The Mompreneurs Life-Biz Planner includes monthly, weekly, and daily planning pages, as well as sections for goal-setting, financial planning, and self-care. It also includes inspirational quotes and prompts to help you stay motivated and focused on your goals. This planner is available for purchase on my website, and I’m confident it will be a game-changer for you and your business.
The second product I want to share with you is our amazing community of mompreneurs. When you join www.JoinDrAli.com, you’ll gain access to a supportive network of like-minded women who are all working to build successful businesses while juggling the demands of motherhood. Our community is a place where you can share your struggles and successes, ask for advice and support, and connect with other women who understand the unique challenges of being a mompreneur.
In addition to our supportive community, we also offer exclusive resources and training to help you grow your business. From webinars and workshops to one-on-one coaching and consulting, we have everything you need to take your business to the next level. So if you’re looking for a tribe of amazing women who can help you achieve your business goals, I encourage you to join our community today.
In conclusion, being a mompreneur is challenging, but it’s also incredibly rewarding. With the right tools and support, you can build a successful business that allows you to balance your work and your family life. So if you’re ready to take your business to the next level, I encourage you to check out the Mompreneurs Life-Biz Planner and join our community at www.JoinDrAli.com. Together, we can achieve great things!
There is no way to predict what the market will do day-to-day. If we’ve learned anything from the pandemic, it’s that we have to pivot it, adapt, and alter the way we do things if we want to keep up. Today’s post has Dr. Ali Griffith sharing insight with actionable advice you can apply to your own small business.
Utilize process mining strategies to bring your business up to date. Process mining might sound like a difficult concept, but it’s essentially just the act of using technology to see where you can improve your processes. Process mining begins with evaluating then mapping each process to read data points that allow you to cut man hours and improve collaboration. The time and money you save will help you boost your sales, identify risk points, and find new revenue streams. Start by knowing where your data will come from, who will use it, and when you expect to strategize changes to boost your business.
Look at your business structure. Like many small businesses, you may be currently operating as a sole proprietor. However, as you grow or intend to grow, you should reevaluate your business structure. File an LLC if you’re seeking tax advantages and a structure that most people will recognize and trust. Save the attorney fees and do it yourself online with a formation service that allows you to follow state guidelines.
Work closely with your vendors. Our vendors are an important catalyst in our quest for success. Hopefully, you have vendors that you already love and they treat you well. If you do not, now is the time to bring them to the negotiation table to come up with more favorable terms for yourself. Zycus recommends having a strong rapport, a good idea of their costs, and being prepared to buy more off the top for a volume discount.
Innovate with new products and services. Growth usually means expansion, and expansion means knowing what your customers want. Don’t be shy about asking for feedback. Open up a conversation, and ask specific questions. When you break it down into parts, you can dive deeper into what customers think about specific aspects of your business. You might, for example, ask customers if your color selection is wide enough and if there are complementary products they tend to purchase after they’ve visited your store.
Consider working remotely. Working remotely can save you money on fuel, lunch, coffee, and more. If you’re currently operating solely on a brick-and-mortar platform, Zippia asserts that you may be able to keep $4600 or more in your pocket each year by moving your office home.
Look for a less expensive lease. If you’re currently leasing your space and it’s time for renewal, consider negotiating with your landlord or looking for a less expensive location. This is especially effective if you do not need a visible storefront, such as if you deal primarily in manufacturing or run an office for service calls only. You can also negotiate with the new landlord, and VendHQ’s tips include signing a longer lease, getting an agent to negotiate on your behalf, and verifying square footage yourself.
We all have struggles to overcome. This doesn’t mean we have to accept challenges as insurmountable. With a bit of work, which includes researching your business structure, process mining your operations, and lowering your expenses, you can put yourself in a position to thrive no matter what the business world may throw at you.
If you’ve been with me for any amount of time, you know I am a firm believer in systems that bring automation to your business. Templated emails, repeatable worksheets for your product or service development and marketing, and so on. As your revenue increases, so do your growth opportunities. Hiring is one of them. Are you prepared for that leap?
Why Shouldn’t You Hire?
Hiring well is an art. Asking the right questions doesn’t always cut it. In the age of information, people with no intentions of being good employees are getting better at answering the questions the right way.
You have to find a system that illuminates their strengths, goals, common beliefs, and motivations in order to be a good boss to them and keep them shining in their role.
A misconception among leadership in the workforce is that good pay keeps employees. Why are you in business? Money takes time to acquire, but you’re willing to go the distance because you know the impact you’re going to make is of the greatest value to you. Money helps bring your dream to life.
Your new team members feel the same. They need fulfillment in their role. There are so many ways to make them feel like a valuable part of a worthy cause bigger than themselves in addition to fair pay.
As we’ve seen during the pandemic, some people were devastated to leave low-paying jobs that they absolutely loved while others couldn’t bring themselves to go back to 6-figure salaries because of toxic environments.
You should expect to invest some time in your team’s new additions, especially if you’re new to this type of leadership. Your employee or contractor will need to learn the ins and outs of your business. The more questions they have, the more potential value they can bring to your business.
Not having time to answer their questions and make sure you both are on the same page blurs communication which can cause frustration, tension, wasted time, and money further down the line. I trust you to accept wisdom and take the initiative to be a good leader. Further down, I’ll share some tips to improve this process.
If you think hiring is not the right move at the moment, there is some underlying reason you’re wanting a major change. If it’s because of burnout or feeling lost, you could be feeling lonely in your business. In that case, the more simple and effective solution would be to join a community of like-minded CEOs building high-impact, purpose-driven legacy brands.
Why should you hire?
I often hear intermediate business owners say they want to hire to free up their time. Time is the most valuable currency you can’t get back, so this is smart in theory. However, if these are your first hires, saving you time isn’t enough. I would dare to say it’s not wise to pay anyone on a consistent basis that isn’t bringing you a return on your investment. They’re a liability, not an asset to your business.
There are some roles that take some time to bring a return on investment. You should be aware and able to plan accordingly.
Money aside, there are pressing reasons to take a step out and grow your team such as burnout, inability to grow, and reduction in the quality of the experience you provide.
You built your business in alignment with your purpose; therefore your hires need to be in alignment with your purpose and your vision. They should have some sort of soul connection with your cause. This adds joy, purpose, and motivation that you can’t teach. If they’re on fire for your mission for their own reasons, they will do what it takes to deliver high-quality service.
How to hire.
Hiring wrong can damage your finances, emotional health, and reputation. Investing in help throughout your hiring process is literal self-care, I promise. There are a couple of things I would recommend to ease the process.
First, talk to your coach. I invite my tribe to talk through these types of decisions with me. This is a vital area to have a serious conversation. Receiving mentorship on this topic can be really beneficial in a group setting because you get to hear other experiences and feedback.
Another option is tohire an Online Business Manager aka an OBM. They can help you set up a team project management system like Honeybook or Slack in order to keep everyone’s expectations and responsibilities clear and organized. Additionally, they can help you develop hire and fire protocols to set you up for success, and be prepared to gracefully handle the worst. When looking for your OBM, be sure to not only ask the right questions but pay attention to the questions they ask you. Don’t be afraid to ask your fellow business owners if they know anyone.
Hiring isn’t for everyone. It should feel aligned. Who and how you hire is about your goals, beliefs, and divine timing. Click here to join me and my tribe as we continue to seek wisdom, abundance, and joy in our CEO lifestyle.
Whether you’ve been dreaming of owning a successful business after spending too long hustling and feeling like you’re getting nowhere or you’re exactly where you want to be and you’re wondering “now what?” keep reading because you’re about to get diamonds – not just nuggets, whole diamonds, sis!
Why is dreaming important?
Think about it. Everything that exists started with a dream. From technology to social justice to life itself, everything started with a vision. Nature, electricity, and black, women-owned businesses could not have been possible without dreamers and visionaries.
What kind of dreaming am I talking about here? I’m talking about those thoughts that get your heart racing. The distant things you know you want in life. The topics you’re passionate about.
For example, as a CEO mompreneur, I have no doubt that you’ve seen a version of your business that you want to see in reality. God may be sharing that vision with you as a roadmap to your fulfillment; it’s your purpose. You know that the dreams you have for your business have the potential to enrich so many lives while bringing you the income you need to live comfortably and continue growing your impact within your purpose.
Turning dreams into goals.
As a spiritual business coach for CEO mompreneurs like you, I meet so many women dreaming of having a successful business that’s not just flashy, but fulfilling. I can’t simply tell them what to do and send them on their way. After having the opportunity to work with influential souls like Lisa Nichols and Steve Harvey, the wheels started turning for me.
My vision was to provide that level of wisdom and education for special needs moms hustling like me. Our children always come first. Their medical needs might bring some challenging dynamics to the CEO hustle, but guess what? We adapt and overcome. I didn’t sit and feel sorry for myself as I encountered the unique challenges of special needs parenting, I built a community of women on the same hustle. Again, I know the journey isn’t always easy, yet together, we can do it with more ease.
This is why I go the distance with my students. We’re a tribe. We seek opportunities and overcome obstacles together. We celebrate the highs, support each other through the lows, and ultimately win together.
A key player to our collective success is the ability to turn our dreams into goals and provide accountability to make them happen.
Dreams are beautiful fantasies.
Goals have steps, guidelines, and a projected due date.
That’s why I’ve developed accountability systems like our Biz Vision Board Experience for my tribe to validate and pursue their goals on a consistent basis. In my group of Legacy Driven CEO Mompreneurs, I invite you to join us for pop-up co-creating sessions and empowering moments of wisdom and motivation to keep your fire burning! At every level, there is transformational power in this tribe.
The Warning Label That Comes With Dreams.
You and I are visionaries. The beautiful thing about us is that we don’t accept “that’s just the way it is” mentalities. We know we can do whatever we put our minds to. Just because others have chosen to settle for “the way it is” doesn’t mean you have to.
Dreaming is important but I want to caution you not to become so in love with dreaming visions of purpose that you let the necessary steps to bring them to reality drift away on a daily basis.
I understand it’s not all rainbows and sunshine. I know it can feel great to envision a building you want for your business, an event you want to host, or launching a new service that changes the tide for your clientele and your family. You know the impact it could have on your community. However, not all of the groundwork is going to sound fun.
If you have a vision of what your everyday life will look like in the midst of a season of grief or intense healing, you might be tempted to live in that fantasy world to escape some harsh realities instead of asking for and expecting the manifestation of that vision.
I encourage you to make a habit of calling yourself a visionary. Let your routine affirm your title as a visionary. Wake up in the morning and thank your higher power for the manifestation of your goals. Write affirmations to yourself as if you’re kicking butt and taking names, accomplishing your goals. You can write things like:
I am a successful business owner.
I am fulfilled
I am living comfortably and making a powerful impact
I am enough
I am a vessel of light and wisdom
Make your affirmations about anything you want. Speak love and light into the areas you desire to see growth. The more you speak life over yourself, you’ll find yourself to be more open and accepting of yourself. Affirmations help physically and spiritually manifest the goals you’re destined to achieve. Speaking affirmatively teaches your mind that you’re capable of achieving those things.
Organizing your personal and business goals can feel like a challenge at first. The Mompreneur Planner helps you turn your dreams into goals and stay on track even when the going gets rough.
We’re creatures designed for community. You’ve probably heard the saying that you’re the sum total of your 5 closest friends. Plugging into a like-minded group of business owners and visionaries building their legacies through fulfillment and goal setting helps provide a shared energy source. Teamwork makes the dream work and vice versa.
Remember, your dreams turned into goals aren’t just taking you to new levels. They’re helping you tap into your purpose. As a result, you’re strengthening your legacy and teaching those closest to you how powerful a dream can be. You’re becoming an inspiration and an example of movement. You’ve got this! Take up space and dream on, sis.
The flexibility of entrepreneurship is an undeniable perk of this lifestyle.
You have the freedom to be there for your kids, and feel like you’re making a difference doing what you love at the same time. You have the power to craft your lifestyle and live out your purpose on your terms. While it’s freeing, this lifestyle is not all “meetings by the pool”.
You have no idea how often I hear moms say “when I’m with my kids… I feel like I should be working. When I’m hustling… I feel like I should be with my kids”.
Do you feel guilty no matter what you’re doing?
This is a deadly cycle. Guilt is a powerful emotion. And it gets to a point where no matter what you’re doing… you can’t give it your full heart, soul, and attention. Trust me, I’ve been there. I get it. But I’ve also learned this:
You do not have to choose between your kids and success.
Create Healthy Boundaries With Family and Work
Step 1: Find a routine that works for you… and for your kids.
Parenthood is a balancing act. Determining a routine is paramount. This gets much easier when your kids start school, of course. But for toddler moms, the balancing act can feel like you’re walking on a tightrope. A solid weekday routine is a solution.
Many mompreneurs schedule their routines like this:
Work for an hour before their children wake up.
Work during the afternoon when their kids get screen time and a nap.
Work after the kids go to bed in the evenings.
This may not be the right answer for you. Maybe you can only find productivity in the mornings. In this case, maybe schedule some intentional playdates, camps, or mothers-day-out.
Step 2: Designate work time and mom time
After you’ve found your routine, establish “work time” and “mom time”. Stick to it. Establish boundaries for each. If you’re struggling with this, you can even use an app like stay focused to limit access to your Gmail and social media during “mom times”.
When you’re ready for some work time… we recommend investing seriously in this time. You can even designate a full week to it. Escape, recharge, and focus on boosting your business. Our yearly Biz Beach Retreat will help you do just that. We’ll help you automate your business, increase cash flow, and improve your quality of life. All while recharging on a tropical island (we are going to Bali this year!).
Step 3: Design a repeatable/ automatic process
Alright, I know we just threw a vocabulary term at you. But it’s pretty simple. A repeatable process is a set of actions that can be easily duplicated. It’s a productivity workflow. Here are the main takeaways:
Understand the main goals and objectives of your work
Document this process
Identify any factors that slow down this process
Focus on fixing these factors to close your productivity gaps
Apply this knowledge to any future processes.
This is a big concept in high-level project management positions. Apply it to your business, of course. But why not apply it to your family life too?
Step 4: Invest in resources to help you
Buy that accounting software so you don’t have to spend hours with a spreadsheet. Invest in that CRM to speed up your marketing.
It’s just as important to invest in resources to support YOU! Invest your time in a like-minded community that can help you sort through the chaos, and boost your morale when you have an off week.
Figuring this out won’t be easy. It can be emotional.
Storytime!
A client recently shared a struggle with me.
She had taken her daughter to the playground. She played with her for a while, monkeying around on the jungle gym before her daughter found a group of kids to play with. So she sat down on a shady bench and decided to take the opportunity to check her email. She was surprised to see her inbox held 3 new client inquiries! She excitedly began to read the messages when her daughter ran up to her and said “Mommy! I want to play with you again.” How could she resist that adorable face?
We’d been working togather for a few months, so she knew the value of distinguishing family time and work time. So she put her phone down and joined her daughter on the playground.
She was filled with anxious excitement about having scored 3 new clients. But she pushed those feelings aside until her daughter’s scheduled hour of Paw Patrol later that afternoon.
Usually, her daughter could independently enjoy her screen time. But for some reason, today was different. As she headed off into her office, her daughter asked,
“Mommy, where are you going? I want you to watch Paw Patrol with me!” She paused the show. She sat down and patiently explained to her 3-year-old that she needed to work.
“Why?” she asked in that toddler way.
“Because Mommy needs to work to pay for this nice place to live and for the delicious food we eat”
“But I don’t like it when you work”
“I know honey, but I work hard because I love you. And after your show is over we can play togather again”
This was a tough moment for my client. But I was so proud of her. I could certainly empathize with how hard it was to walk away from her daughter at that moment. But she successfully established boundaries. It was the only way she could be fully present during their playtime. It also turned into a teachable moment for her daughter! And she was able to show her toddler the results of hard work.
My client was successful at this moment, but it was still pretty emotional. I was glad she had a supportive community to turn to.
You’re not meant to figure this out alone.
Of course, we’re biased, but our Facebook community is brimming with incredible women.
Let’s talk about your mindset – Helping you to understand that… I’ve been having conversations with other academy folks and others that are professionals in the area who are probably at say 0-5 years, maybe 1-5 years away from retirement, they’re near that stage. What I was explaining to them is the mindset of how we were taught to go to school, get our education, and to go work for people. Using all of our intellectual property to hit 5k! We have to refrain from what it was that we were taught and the environment that we were given where when we show up or when we do things for other companies or other places that are not our own… we’re able to create that 5k days, we just don’t see it. We don’t see how many hundreds and thousands and millions of dollars that they bring in based on our own work. So when we hear 5ks we’re like “Oh my God, that’s a lot, it feels overwhelming, it feels like I got to do a lot”. Not realising that the places we’ve been working for or the companies we’ve given our time to, or organisations that we’ve done, they’ve been bringing in that amplitude of ridiculous amounts.
I want you first to understand that you, as your own brand – you’re creating, developing, and growing your own company. You need to wake up with that number everyday because that helps you get activated, get you moving, that makes you feel like 5k. In my tribe, some of their mindsets are 5k for the month, 5k a day, 5k weekly, or 5k for a quarter. What’s important is you get to decide. Not me, not your husband, or your mama, but YOU.
The goal of major companies, rather successful companies, is that they know what their numbers are. They know their KPIs, they know the things they have to do to get there, and we were trained to know how to get into jobs and make sure we do their work. When I was young and I started working at McDonalds, I knew if I wanted to get my paycheck at the end of the week, I had to go in. I had to make sure I understood the menu, I had to make sure I’m engaging well with the people, I had to make sure that I’m showing up on time. All of the routines and rituals that I learn in their brand, I had to make sure that I did that too.
So why shouldn’t we have that same acumen with our own brand? What are we creating for ourselves?
It’s because of how we were taught, how we were structured coming up. Our parents who didn’t know better before told us to go in, do well, get that degree, move towards where you need to work, and then go work for others! And it’s not a bad thing, it’s just that they didn’t know better, we didn’t know better. So we’re out here putting all of our time and energy to create the flow of money for all these other people. Meanwhile, our intellectual property works between our years of experience. So the things and time we put into things wherein we’re gaining knowledge is for us now to go out there and do it for ourselves.
I’m being super intentional about sales because “Sales” is a dignified conversation. So if you’ve been running away from sales, or if it is just something that makes you feel icky – it’s okay because I’ve been there. And there’s no judgement, this is just owning. If you have an unhealthy relationship with money and sales, then we’re going to start working on that this month. Why? Because I want to see your business on and popping like the people and the companies we’ve worked for before. I want to know that I’m coming in celebrating your opening, I want to celebrate your million-dollar mark. I want to celebrate you activating your intellectual property, activating your experience, your genius so you can have your 5k-day slays or 5k minute slays (like you know hour slays). All the things that we have, the capacity to do. I want to celebrate you doing it.
These are also one of the reasons why I’m going to be focusing on teaching my tribe how to do smaller events. Helping them understand the event system for their business: how everything doesn’t have to be super big. Like, you need this big conference but you don’t need to have millions of people on your list. And also, you do need to know how to activate, the strategy, and the systems. I will help you to know how to make it easy for yourself.
Join me and my tribe as we want to do it with more feminine attraction, we want to do it in our space of abundance, our happy space — Click the link here to join.
Today, I scheduled an interview with one of my fellow mompreneur at the academy. In case you don’t know, our tribe focuses on a certain amount of public relations touches each month. It’s part of our strategic plan (Hence, the reason why I want you in there).
So how do you handle no-shows? When you have things scheduled – whether they’re clients, whether they’re interviews, whether they’re people who you’re supposed to meet up with. How do you deal with the moment of rejection? Because honestly, that’s what it feels like. I remember when I first got into this game of being an entrepreneur, being out there increasing my visibility that initially when I would get the no-shows. And you know what? I would take that as a shot to my heart, like a shot to my heart literally which left questioning myself “Oh my God! What’s wrong with me? Is there something wrong with me? Did my breath smell?” It’s like I’lI be ready and then when no one shows up I begin to question myself (let me know if this has happened to you too).
It’s also the reason why I posted it on all of my social media and here on my website. (I’ll be real, I never posted it because I didn’t think it was a teaching lesson.) And I also realised today that you all need to know that I get “no-shows” too. That I would schedule things, I’d clear my calendar, I’d shift things around (skipping my morning bike-ride), and shifting my whole life aside for this interview that did not show. So I’m going to keep it real with you, I was salty. I was like: “I ain’t rescheduling, this is unprofessional, they should’ve at least let me know in an email.” But I’ve also learned that things happen and that we have to have a forgiving spirit to a space where we don’t take everything so personally. So how do we handle it when it happens? Here’s some 3 tips on how you can handle it:
First, don’t take it personal. It’s not anything directed towards you, it doesn’t mean you’re a horrible person, it doesn’t mean that there’s something wrong with you. It’s just on the other end, unexpected things happen.
Second, have grace. Have grace in space because sometimes it’s you. I literally have grace in space because sometimes it could be me. Like I remember from my show “Dr Ali Griffith’s Mindset Meditation and Motivation” when I am revamping it this summer, (somebody holds me accountable) I want to record 20 recordings over the summer (21 if I’m feeling froggy). Aside from revamping, I also want to theme-launch Legacy Brand Academy because our Anthology is coming out! So I say all that to have grace with the space because I remembered when I was a host and unexpected things happened. I’d have to cancel those things I planned in advance and sometimes I may not even be near a space where I can send an email. I really feel horrible at those times…
This happens also for my clients when I had my sessions. I mean, I would like to say my hit rate in terms of making my sessions for my clients is about 90%. So when the person who was on the other end didn’t show up, I followed up with them and try to make adjustments to make up for our lost session. I don’t play with their sessions unless something has happened in my life, I shifted some sessions during our family — going through the process with my papa Roy. But other than that, I honor time. I think I honor time so much that if I tell you I’m going to be someplace, I’m going to be someplace. I’m not that person you have to double check to see if I’m coming. Once I say I’m coming, once I put it into my calendar I will be there. But life happens and when life happens I want people to have grace with me. So if I want them to have grace with me, then I have to have grace with them.
Lastly, redirect the time. Once your face is beat, once you’re feeling ready for it then record your own stuff. Now is the time for you to turn on the camera, create those reels, create that landing page video, create that thank you page video, there’s a whole list of videos that we all should have a standard video. Go to that list and start creating, because you’re already ready, and now you can’t use the excuse that you don’t have time, because you had a whole half an hour blocked out in your schedule for that interview, so now get to it! “Get to it!” that’s what I tell myself, “Get to it, get to it Ali!” So y’all go see a tiktok with this dress on, you’re going to see a video with this dress and earrings — look at it now. Because we’re going to repurpose the time. So a no-show is not necessarily a no-go, it is time for you to focus on you, and focus on your brand, and what can you do with that at the same time.
I just got off a call and it was actually an accountability pod call with some of my clients in my academy. They were sharing some of the things that they’re working on next. I began to think about some of the growth I’ve seen, some are consistent growth across the pattern. I’m saying “pattern” because sometimes it has to be a pattern for you to notice what is the system in the process.
Now, on a scale of 1-10. Tell me, are you being consistent with your business? Everything’s running smoothly? I want you to keep it REAL. It’s okay if you’re not consistent, not everything’s going according to your plan and this is a very common pattern I noticed as a coach of CEOs. Not having strength, consistent progress, and growth for their business is one of the common struggles as a business owner.
And thanks for keeping it real! To be honest, being consistent is one of the things that is super challenging. Especially for moms, busy moms, and moms that have special needs children. This is also applicable for professionals out there who are trying to juggle everything!
When we’re trying to juggle everything, one of the balls are always dropping. And when it happens, it makes it harder for us to have that consistency in our life and in our business. (Real recognizes real, right?)
If you’ve been following me for months, either on facebook or instagram, emails, blogs, You know that I am consistent.
You know that you’ll see something from me almost every single day. You’ll see me showing up in my business or just sharing my life. And if you want to see the books I published, you’ll see the backend of my system. The growth and revenue on my business are consistent as well as my client’s business too.
Some of the things we notice are the biggest & most common challenge: it is when things happen that derail us. Those Unpredictable moments.
When something unpredictable happens, a lot of us tend to fall by the wayside and we have to be okay with that, sis! We got to be okay with the fact that everything can’t be 100% okay.
So here’s the number one secret for consistency… Are you ready?? Ready for consistent revenue & growth?
This is something I had to find out. It was a hard lesson for me to find out. The number one lesson is making sure that I celebrate my baby wins. (And y’all expecting something gigantic, right? lol) BUT baby wins matter! It matters because sometimes we forget to celebrate the little steps, the little things we get to accomplish. The little course that we’ve made between where we were a few years ago compared to where we are now. You should always break it down from work -to family – to business. Remember, there’s no such thing as balance. What’s important is you make it work!
I gave up balance a long time ago when my coach, Lisa Nichols, said “There’s no such thing as balance but there’s something we call harmony.” – that clears up everything.
I stopped trying to get the same amount of time spent with my family, work, and business because it’s not true. What I focused on is having the concentrated effort to make sure that you’re touching in the specific areas that are super important to you and to your future.
In case you didn’t know, I’m a legacy-driven coach and I speak a lot of pop-up shops BUT I also believe in taking time.
I don’t believe that we need to do everything in a rush but I do believe that we should take the time to instil one step at a time to avoid being overwhelmed.
We’ll feel overwhelmed when we keep on trying to do so much that we can do in a day. My son, Zachary, is my best teacher. He’s the one that has helped me to slow things down and to create consistent steps. Meaning: I’m going to take a step today and maybe another step tomorrow. But by the next 2 or 3 days, there’ll be another step. Some days, when we have the energy and momentum then we can take a few steps on those days.
But we should always be okay on those days when we’re not floating high or on the days that a lot is going on. We should know our body and know when we are operating in higher vibrations and when we are not. If we’re not, those are not the times to focus on those specific things.
Let’s talk about Summer Readiness, how we can get our life and business prepared for success even during summer. I’m super excited about this because I still think we have time, right? Many of us are feeling like we’re running out of time, like “Oh my God, it’s summer already” and I still think that we can set up our business for success.
If you haven’t started already then you need to jump on the bandwagon now, you need to understand that all successful businesses are prepared for summer. Each business looks different during each season and we need to start getting really fine-tuned to what our business looks like during different seasons. Some of the things we need to understand are: What our ideal audience are doing during summer?
How can we still attract, appeal, and connect to them?
Eventually, how can we convert leads to be our clients even during summer time?
Now, let me know in the comments below “Is summer a high-peak time? Or is it a low-peak time for your business?” And I do believe that it’s super important to understand.
For my audience, which are mostly moms and moms (like me) are usually super busy in the summer because we have to do more things with our kids. We’re usually planning vacations or going on vacations, and our open-times are “very” very limited. I feel like our times are always limited BUT more so in the summer!
So, the idea is that I will put together/produce something that will incorporate and include for doing things with your kids. (And/or doing things in the nighttime after the kids are down, right?) It’ll include short bursts because I do understand some of us will be going out of town for certain weeks, but it’s not going to be the entire summer that we’re going to shut the business down. We can’t shut the business down for the whole summer and if you are? Let me know in the comments. Then, some of us are actually going to launch something during the summer. So if you’re going to launch something during the summer, what are you going to launch? And how could we get ahead so that you could have a successful launch?
Now, please remember launches are not literally putting things out and “Okay, I produced the book. Here’s the book” – It’s not like that. There’s a whole process behind having a successful launch. I showed you a lot of that when I did Zachary’s book launch, when I did my podcast launch, and for those who have been around: most recently is when I’ve done my retreat’s launches, it talks about how it takes a lot of time and the process behind it.
So what I wanted to do this summer is actually create like a launch camp, where we can kind of launch together. Especially understanding the process and knowing that when we launch together, we have better success because we are able to promote each other, support each other, and go through challenges together.
We’ve done it before and I’ve wanted to open it up! So that if you want to join us in the Academy, (For those in the Academy, we’re going to start it after the July 4th week.) If you know you want to launch something or some things throughout the year then JUMP IN!
So we can launch some of the things together. We’ll do it once, we’ll probably do it on the second time for Black Friday. Get ready for Black Friday so we can do it a second time during Q4 – for those who choose to continue to try and redo it. Because the more you launch together the more success you get together, right? The more we launch together, the more success we get to have together. I’m super excited because it was a last-minute idea. Meaning, that I didn’t know it was delivered and I’m trying to be receptive to the mood of it and make sure that I’ve provided for those out there who needed it. I know for me, I know for my other CEO sisters when we got together over the weekend that one of the things we spoke about was “We love when we launch together.”
One of the things my clients ended up telling me this week was ” They like it when we launch together”. So I was like “Okay, God, I hear you loud and clear apparently we’re going to be launching together”. So let’s spend some time and launch together over the summer, those who are already in the Launch Your Own Brand Academy or Elite Mastermind, we’re going to start setting it up.
For those of you who are not, feel free to join us in the Academy! Let me know if you’re interested so you can finally get a chance to launch with me and the tribe. All I want you to know is that this summer is about still being active! Summer is still about creating a plan. It’s still about showing up. Most of all? Summer is tweaking your readiness. It’s tweaking the way you are going to present yourself and understanding what the changes look like during different seasons in your brand. I’m bringing it because I want to highlight it to you. As we highlight it in our office and we’re doing it as a team, I want to make sure that I’m including you guys so that I’m not growing alone. I want you to understand success leads tip, success leads clues, and we need to follow what is successful and tweak it to what works for our people and our audience, does that make sense?
That’s all for summer biz preparedness and how you can get ready. If you would like to join us as we are launching together – I don’t have the full name for it but just join us in the Academy, and we’ll put a name together for it. We’ve done it before on Launch your own brand Academy, and probably within a day or two we’ll know the name for it. And you know what? It really shouldn’t matter the name for it right now. Right now, what matters is your success, what matters is you have support, what matters is you have faster results, what matters is your need to get support which is huge when it comes to launching and especially during the breakdowns and the challenges. So we’ll have weekly touches with it as a group unless you need to work one-on-one with me and just have a conversation, but this is as a group so that we get what we want, the results we want and we have fun. It’s more fun when we can do it together, it is “absolutely” more fun when we can do it together!
Mindset is such a powerful thing, and I encourage you to tap into yours.
Your mind made you who you are today.
Shifting your mindset gives you the tools to identify and change habits, attitudes, expectations and core beliefs that hold you back.
It’s recalibrating your compass. It takes you from thinking differently about yourself to actually believing in yourself. Because thinking differently about yourself won’t change you permanently. Believing differently will!
So start with the mind. Start with the mentee.
For the next seven days, you write down your first three thoughts in the morning. Start noticing and observing what are your first three thoughts in the morning that shapes your day? Write it down, don’t change them. Just get up in the morning and think what are your first three thoughts. Also, get clear on what are your three last thoughts in the night.
I live in New York so I’m always going to hear stuff around me, and I’ve learned to totally ignore that. I learned to stop thinking about the negative, to start thinking that something good is going to happen out of this.
Let’s start doing the action work. Let’s start doing the things that shift in the results.
You want to see maximum results in your Personal Life? You want to see maximum results with your children and/or in your business? Then everything first starts with YOU.
Don’t think of everyone else, stop blaming everyone else. Start taking full control over the one thing that you have full control of. Take that finger, turn it around and point it directly at yourself. Get to work, write down the things as soon as you wake up in the morning, and before you go to bed at night, what are those three thoughts that you’re thinking about? Once you start looking at them at the end of the week, then you’ll start to see where you need to start shifting. How can you intentionally shift some of those thoughts throughout the day? Let me help you, join my tribe here: www.JoinDrAli.com
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